For the love of OUR WOMEN…
You’re stronger than you realise, wiser than you know and more loved than you could ever imagine. Some of you have raised families and supported them. You’ve given love and life. You’ve given everything. You are amazing. And you deserve to be seen and celebrated!
Everything Millers does is for the love of its women. We are on a mission to combat the issue of invisibility in the broader community for women 40+.
To mark the launch of our new mission, we made the Amazing You video that celebrates the everyday woman. These women have given life, love and care to others for decades, and they’re not embarrassed about their age or how they look. From beauty and entertainment, to fashion and film, the messaging in the market is telling women they should look younger and hide their years. We need to proudly recognise all women over 40 and celebrate their beauty, vibrancy and character – wrinkles and all.
We have always seen these women for who they truly are and looked after them in-store so they never feel invisible. Now we want the whole world to see them as we do.