Introducing our latest customers

We are so excited to introduce you to our latest Millers customers representing the Seeing Me Project in our new campaign.

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Over the years, we’ve struggled to find mature models through the usual casting agencies. We’ve always wondered why this age group are so under-represented. Particularly when we see so many beautiful customers in our Millers stores!

Seeing Me Project is Millers long-term commitment to celebrate the mature woman. We want to be the industry beacon for 40+ women, representing women in media and retail and not letting this age group be invisible in society and culture.

We decided to take matters into our own hands and cast women ourselves. We reached out to our women through our community and we are over the moon to introduce you to Margaret, Monica, Sabine, Kimba and Raylene as part of the Seeing Me Projects 5th campaign.

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Sabine is a women’s advocate for promoting body positive self-esteem and hosts workshops.

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Raylene is a business woman, blogger and yummy mummy to an adorable 2 year old daughter who happens to have Downs Syndrome.

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Margaret is a mother to 5 children and down to earth women who has a passion for family life.

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Kimba is a full time blogger, qualified personal stylist and completing a business diploma.

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And Monica, has a positive outlook on life and has spent years in the entertainment industry with a love for karaoke.

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Over the next few weeks you will see the Seeing Me Project come to life with these gorgeous women, sharing stories, their style tips and even an insight into their amazing lives and love of fashion.

Laura – Seeing Me Project

  • Nanette Smith

    A pretty powerful ad. I am impressed. Well done Millers’. Probably better than most. Fashion shouldn’t be just about, ‘ the housewives’ but the everyday woman who can look & feel just as beautiful.
    That’s what I saw in the ad.