Seeing Me Projects mission to be the industry beacon for 40+ women. We want this digital platform to be a place for you to engage in conversation, share stories and life advice, we want Seeing Me Project to be your voice.

In society, culture, fashion and advertising the mature woman is under-represented, some might say invisible, and we’d like to change this. We want the current retailing space for the mature market to change and let the ‘invisible’ women be recognized as women who have experienced life.

In the words of Rachel Ward “I am strong. I am invisible. Older women deserve to have a voice.”

Rachel we agree! You – our Millers customers, fans and new readers deserve to be catered for from fashion to lifestyle… and the Seeing Me Project want you as our ambassador.

The Seeing Me Project is our long-term commitment to celebrate the mature woman. We did a survey to over 4,000 Millers customers to let them have their say on what they want. See the video below for the results.

Over the years, we’ve struggled to find mature models through the usual casting agencies. We’ve always wondered why this age group are so under-represented. Particularly when we see so many beautiful women in our stores!

We decided to take matters into our own hands and cast women ourselves. We reached out to our women through a Facebook competition and we were blown away by the responses.

Our journey started with 9 down to earth women in September 2015 who were true to themselves and grew in confidence. You can meet these women and the new women from our latest campaigns on our ‘our women’ page. You will get to learn their stories and fall in love all over again.

We’ve always known our women are amazing – but we want everyone else to know this too.

Find out how you can be a part of our next campaign and have your say by clicking here.

Millers is a brand that is wholly and truly yours. We will listen to you, we will create fashion that makes you look and feel good about yourself, we will continually surprise you and delight you from the moment you walk into our store. We look forward to seeing you each and every day you visit us.

Millers & our women are… Made for each other.